Museum as Node: The Walker Art Center’s Dynamic New Website

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Having lived in Minnesota for fifteen years, this article about the innovative (and oft-visited) Walker Art Center in the December 2011 Atlantic magazine easily caught my attention. It tackles the increasingly important question: How should museums traditionally used to being the conservatories of unique, irreplaceable artifacts react to the rapid changes caused by new information technologies that disseminate images anywhere and everywhere to anyone, Andre Malraux’s famous ‘museum without walls’? Atlantic magazine senior editor Alexis Madrigal writes:

“In a networked world, people and institutions become valuable by becoming important nodes. That means taking on some (but not all) of the attributes of a media company. Museums can continue to pull people inward, but they also have to push content outward. They have to learn to exist within different, overlapping ecosystems — Tumblr, Twitter, the art blog networks, cultural institution sites — and figure out how to receive ideas and content from those places, not just broadcast to them.”

The Walker has made a bold choice; do you think it’s a good one? And what implications, if any, does this choice hold for the Museum of Art & Archaeology?

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One Response to “Museum as Node: The Walker Art Center’s Dynamic New Website”

  1. Jeff says:

    Museums can continue to pull people inward, but they also have to push content outward. That really bold choice of Walker is rather innovative and I am sure people would love it!
    Mover

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