Along with such familiar public TV fare as Charlie Rose and Great Performances, Missourians who tune into their local PBS affiliate over the next couple of weeks may see an ad for the Mizzou International Composers Festival. The :30 spot will run on KETC in St. Louis, KCPT in Kansas City, and KMOS in Jefferson City/Columbia, as well as on YouTube.

The ad presents a quick-cut look at the MICF’s resident ensemble Alarm Will Sound in performance, underscored by “Fuse,” which was written for last year’s festival by Kansas Citian and 2014 resident composer Nicholas Omiccioli.

Video footage was shot by Dale Lloyd, with production and editing by First Rule Film, and creative and production supervision by Slay & Associates.

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